Easy Slider enables images or any content to slide horizontally or vertically on click. It is configurable with CSS alone. So, basically you link to plugin file, set the content up and style it with CSS.

Get the logo to be so identifiable that it gets to represent an overall experience. When the brand is powerful, it goes beyond a product or service, offering functional benefits and transmitting certain emotional elements. Or simply get a logo that evokes certain feelings of positivism, optimism, innovation, importance, improvement, etc. The designer is the one in charge of deciding which barrier must be broken in the consumer’s mind.

Today, the brand world is extremely competitive and there is a large variety of obvious names that, apart from being poorly creative, they cannot be easily registered since they are very common. Using compound words that represent the company is a good solution to this problem; however they can be confusing sometimes. The slogan, an element that sometimes goes with the brand, may change according to the different seasons.

When a company acquires a logo, it generally forgets about its future usage on different applications as part of the communication strategy. These companies get really disappointed at the result: the logo may not work properly on certain backgrounds and contrasts. It is necessary to establish the rules about the usage of logos, to verify the possible contrasts on which it can be located, and to validate the colors of the logo in different formats such as CMYK (for printing), RGB (screen), Pantones (for both applications).

Make sure you get as many revisions of your logotype as possible when it is being designed and that it exploits all the possibilities your budget can cover.

• Full Color (publicity, multimedia, Internet, etc.)
• 2-3 colors (booklets, simple and short-range applications)
• 2 colors (booklets, promotional magnets, massive applications)
• Gray scales (for newspapers or ink print-outs)
• Black and white (fax print-outs, woodcuts, etc.)

Frequently, small and medium size companies choose the second option for their institutional logotype which is completely reasonable; what is the point in acquiring a full-colored logotype if your budget is very limited and the market for your company does not require it?

Colors. When we see a specific color, what does it remind us of? What feelings do they convey? Will a company be more profitable if it has an appropriate color? Some well-known Universities in the US and UK have carried out researches determining that the effect that color produces on people depend on segmentations. Red has different meanings for women and for men. There are other segmentation elements such as age, nationality, education, etc. that modify the natural human perception of colors.