Corporate/Portfolio Blog

Make a rational decision

Typography, graphs and position. During the logotype evaluation process, even before you make the decision about colors, it is important to separate the elements of the logotype so that they can be analyzed separately and in detail.

• Typography. What type of typography are you looking for? Do you want it to be innovating, classy, formal, informal, elegant? Remember that typography represents the company identity, experience, formality and the importance of the brand.

• Graphs. Graphs and lines are frequently used as part of the brand. Some companies want the graphs to be their emblematic icon. The current tendency is to create graphs that seem to be moving upwards and forwards, avoiding negative connotations such as delay.

• Position. What part of the logo do you want to be recognized fist? The icon or the name? Both? If you want the icon to be the first thing your clients recognize, then, it should be located on the right. If you want both name and icon to be evenly balanced, then the icon should be above the name.

http://www.101websitedesign.com/

Uni Form – an attempt to standardize form markup (xhtml) and css, “modularize” it, to get nice looking, well structured, highly customizable, semantic, accessible and usable forms.

MiniShowcase Gallery

Minishowcase is a small and simple PHP/JavaScript online photo gallery, powered by AJAX that allows you to easily show your images online, without complex databases or coding, allowing to have an up-and-running gallery in a few minutes.

JonDesign’s SmoothGallery

Using MooTools v1.11, this JavaScript gallery and slideshow system allows you to have simple and smooth (cross-fading…) image galleries, slideshows, showcases and other cool stuff on your website. Together there are 7 different gallery demos, You can download and test for free.

Unlike other systems out there, JonDesign’s SmoothGallery is designed from the ground up to be standard compliant: You can feed it from any document, using custom CSS selectors. And even better, this solutions is very lightweight: The JavaScript file is only 24kb.

Agile Carousel is a feature-rich jQuery plugin for creating attractive image sliders.

With a bunch of options to customize the slider, and it can be used with or without jQuery UI for more effects, the plugin provides total control.

From a folder mentioned, it gets the images via PHP (not Ajaxed).

Some controls it has are:

• Prev-next button options
• Enable-disable slide captions
• Effects used, delays
• Use of watermarks (text)
• & many more..

A demo with all the features can be found here.

People think that if they pay for some advertising spot in any means of communication, they must take advantage of every inch of it. That is the worst thing to do, especially when talking about logotypes; you must avoid the saturation of icons and graphs and follow the new tendency to simple logotypes that are easy to identify and remember. This tendency which started around 1997-1999 is the result of the minimalist current.

http://www.101websitedesign.com/graphic_design/Logo_Designing/

http://www.soslogodesign.com/Ten-Tips-For-Logo-Design.aspx

Find the compatibility between Name and Logotype

The logo must be suitable for the company name. There are logos that are not related to the name: some logos are very elegant while the name is quite informal or the other way round. There are also very innovating logotypes which are graphically obsolete.

A good design studio should have the ability and experience to find a semantic and linguistic compatibility between the name and the logotype graphic structure. Sometimes, logos are so exploited graphically that the name becomes eligible. Beware of losing the legibility of your company name because sometimes that is the result of a nice or outstanding logotype.

http://www.101websitedesign.com/graphic_design/Logo_Designing/

http://www.soslogodesign.com/Ten-Tips-For-Logo-Design.aspx

Differentiate

There is not point in having an excellent image which reflects the company’s values if it is mistaken for some competitor’s image, especially if this competitor invested more money than your company in publicity and communications. If so, your competitor will be benefited and the value of your brand will be in danger.

http://www.101websitedesign.com/graphic_design/Logo_Designing/

http://www.soslogodesign.com/Ten-Tips-For-Logo-Design.aspx

Take into account your clients, the competitors and your company:

Consumers or clients must feel identify with the logo. Do not create a very sophisticated logo if you think your clients are not ready for it and will not understand it. Do not create a very simple one if your clients will not appreciate it. Analyze the competition, the graphic element they use, their composition of colors, elements distribution, complexity or simplicity, and specify where you want to be positioned against your competitors. Your graphic image must even your company activity: it should not be too elegant if the world market does not need this kind of image and it should not be too simple if the world market is looking for sophistication; if so, the client will not trust the company.

http://www.101websitedesign.com/graphic_design/Logo_Designing/

http://www.soslogodesign.com/Ten-Tips-For-Logo-Design.aspx

Read more

SEO is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. We have been in the search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO process so your website will achieve that same high level of success.

In addition to search engine optimization, we provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization.

Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The staff at SEO.com have been in the search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO process so your website will achieve that same high level of success.

In addition to search engine optimization, we provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

Do you need SEO in Kolkata?

http://www.101websitedesign.com/internet_marketing/seo/

SEO links:

http://www.soekoptimering.se/

http://www.seochat.com/

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291