This showcase highlights how the clever use of typography and characters can be when used in conjunction with white, negative, positive spacing, colors and accents to create a logo that effectively communicates to the world your business’ personality, identity, essence and individuality.
We have collected 40 Creative Typography Logos created by talented designers for your design inspiration. These logos include wordmark and lettermark logo designs as well as some pictorial logos that have used typography innovatively.
Communicate a graphic experience
Get the logo to be so identifiable that it gets to represent an overall experience. When the brand is powerful, it goes beyond a product or service, offering functional benefits and transmitting certain emotional elements. Read More
Today, the brand world is extremely competitive and there is a large variety of obvious names that, apart from being poorly creative, they cannot be easily registered since they are very common. Read More
Verify the logo possible applications
When a company acquires a logo, it generally forgets about its future usage on different applications as part of the communication strategy. These companies get really disappointed at the result: the logo may not work properly on certain backgrounds and contrasts. Read More
Make sure you get as many revisions of your logotype as possible when it is being designed and that it exploits all the possibilities your budget can cover. Read More
Colors. When we see a specific color, what does it remind us of? What feelings do they convey? Will a company be more profitable if it has an appropriate color? Some well-known Universities in the US and UK have carried out researches determining that the effect that color produces on people depend on segmentations. Read More
Typography, graphs and position. During the logotype evaluation process, even before you make the decision about colors, it is important to separate the elements of the logotype so that they can be analyzed separately and in detail. Read More
People think that if they pay for some advertising spot in any means of communication, they must take advantage of every inch of it. That is the worst thing to do, especially when talking about logotypes; you must avoid the saturation of icons Read More
Find the compatibility between Name and Logotype
The logo must be suitable for the company name. There are logos that are not related to the name: some logos are very elegant while the name is quite informal or the other way round. There are also very innovating logotypes which are graphically obsolete. Read More
Differentiate
There is not point in having an excellent image which reflects the company’s values if it is mistaken for some competitor’s image, especially if this competitor invested more money than your company in publicity and communications. Read More
