Logo Design Tips ::: 3

Find the compatibility between Name and Logotype

The logo must be suitable for the company name. There are logos that are not related to the name: some logos are very elegant while the name is quite informal or the other way round. There are also very innovating logotypes which are graphically obsolete.

A good design studio should have the ability and experience to find a semantic and linguistic compatibility between the name and the logotype graphic structure. Sometimes, logos are so exploited graphically that the name becomes eligible. Beware of losing the legibility of your company name because sometimes that is the result of a nice or outstanding logotype.

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