Analyze colors vs. budget
Make sure you get as many revisions of your logotype as possible when it is being designed and that it exploits all the possibilities your budget can cover.
- Full Color (publicity, multimedia, Internet, etc.)
- 2-3 colors (booklets, simple and short-range applications)
- 2 colors (booklets, promotional magnets, massive applications)
- Gray scales (for newspapers or ink print-outs)
- Black and white (fax print-outs, woodcuts, etc.)
Frequently, small and medium size companies choose the second option for their institutional logotype which is completely reasonable; what is the point in acquiring a full-colored logotype if your budget is very limited and the market for your company does not require it?
