Make sure you get as many revisions of your logotype as possible when it is being designed and that it exploits all the possibilities your budget can cover.
Frequently, small and medium size companies choose the second option for their institutional logotype which is completely reasonable; what is the point in acquiring a full-colored logotype if your budget is very limited and the market for your company does not require it?
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A wonderful article…. this is just what I needed to read today. Thanks for describing the way you work and how you structure your writing projects. I’ll go read that article now.